The Project
The best place to start FA is kind of obvious and involves just looking at what is being offered. What are the main claims for this new asset? Is it a currency, a utility token, a digital collectable? To start getting these answers, look to the whitepaper. There’s no one absolute template, but a positive sign would be a whitepaper that is long enough and technical enough to explain what the project is doing, but still accessible and easily understandable enough so most can wrap their head around the basic uses. If a whitepaper is filled with empty rhetoric or is completely indecipherable, it may well be a red flag. Generally speaking, you should find the whitepaper hosted on the project’s main website. Here is the primary place to look for information about this endeavor. Ideally, resources for all of the types of info we’ll cover here should be found or linked to somewhere on the website. Anything that is missing or obscured ought to be met with suspicion. Just because the site is clean and professional-looking isn’t nearly enough. It isn’t hard for most people to throw together a decent looking site these days, but it’s acceThe Team
After reading the whitepaper and generally checking out the site, it’s a great idea to start digging into the development team behind the project. Every major member really should be represented, including some type of contact info, even if it is just a social media account. It seems obvious but it can be very important to confirm that, at minimum, the team leaders have a real presence and real experience, and didn’t simply “pop-up” in the cryptocurrency space in the last year. Basically, if you’re giving someone your money, you should likely want to know not only who they are but how to reach them.
The Community
If a project is real and communicative, it will often build a decent sized community around it. This comes in the form of project forums, subreddits, Telegram groups and more. These supporters should be relatively easy to find and fairly active around legitimate projects. Next you want to look at what those people are actually saying.
The Industry
Even if everything looks good across all the previous categories, it would be wise to look at the project against the rest of the industry. Where does this asset fit in? Does it have direct competition? It probably should, if it serves a real need. How does it aim to be the best? Doing some quick FA on a project’s main competitors can certainly give insight into how feasible the path to success is. Maybe this project actually is the first to fix a problem, but is there a chance someone else can come in and do it faster and better? Could a broader change in technology make this obsolete? History is filled with failed endeavors that had good technology and well meaning teams behind them, but sometimes the industry conditions just aren’t hospitable.
Conclusion
There is, of course, no smoking gun that can guarantee that any new asset will increase in value. Investing in new technology will always be a gamble, and there is no avoiding that. Still, with FA we can at least shift our strategy away from just throwing darts at a board and hoping for the best, to taking calculated risks based upon real information. Like so many things in life it really just boils down to taking the time to do your own homework, and not blindly trusting what others say. After all, “Verify, Don’t Trust,” is one of the basic tenets in the cryptocurrency industry, so why shouldn’t it apply to every investment?/Related
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