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Aymen Soufi
Aymen Soufi
SunContract SunContract
Strategic Director

About Aymen Soufi

Aymen Soufi, recognized as a leading figure in the finance and cryptocurrency fields, currently holds the position of Strategic Director at SunContract. His innovative initiatives in combining blockchain technology with renewable energy have been game-changing, earning him a solid reputation in the crypto space. At the forefront of SunContract, Aymen has steered the company to remarkable heights, establishing his place as an influential force in the world of cryptocurrency.

Early Life and Education

Born on September 21, 1987, Aymen Soufi spent his childhood in the historic city of Carthage, actively engaging in school, sports, and various science clubs. After completing high school, Aymen pursued his finance license at the prestigious IHEC Carthage. He later joined his family business, before deciding to further his education in finance. Excelling academically, Aymen graduated top of his class with a master’s degree in finance from the Mediterranean School of Business.

Professional Journey

Aymen’s career in finance began as an equity research analyst after his graduation from MSB. Covering industries such as financial, real estate, oil and gas across multiple markets including the USA, Europe, and the MENA region, Aymen’s expertise was widely recognized. His insights led to invitations to contribute to various business newspaper websites and radio shows, following his ranking as the top analyst globally on multiple occasions by the Bloomberg Absolute Return Rank (BARR). His journey continued into investment banking, working on M&A, privatization, and restructuring projects. Additionally, Aymen’s experience extended to private equity firms, where he played a crucial role in various stages of transaction processes.

Crypto Journey

Aymen’s dive into the cryptocurrency and blockchain domains began in 2019, following his involvement in founding a video game studio in Malta. His deep understanding of finance led the way for his investment and advisory roles in startups, focusing on tokenomics and developing business models leveraging blockchain technology. Convinced of the industry’s long-term potential and the importance of connecting the real economy to cryptocurrency, Aymen joined SunContract as a Strategic Director. Here, he has been instrumental in strategic initiatives, linking blockchain technology to renewable energy, tokenizing real-world assets, and crafting growth strategies.

Vision and Philosophy

Using blockchain and cryptocurrencies to enhance financial inclusivity and efficiency is what Aymen Soufi envisions for the future. His philosophy is deeply rooted in the practical integration of crypto and blockchain into tangible economic systems. Aymen supports the transformative power of tokenization, representing real-world assets on the blockchain to foster liquidity, transparency, and accessibility. He advocates for collaborative efforts with traditional financial institutions, highlighting the revolutionary potential of crypto in industry transformation through asset tokenization.

Contributions to the Crypto Industry

Aymen Soufi has been a key player in various crypto projects, applying his financial expertise in the development of tokenomics and robust business models. His efforts in bridging the gap between the crypto world and the real economy have been key, especially in initiatives like the tokenization of real-world assets. His approach signifies not just a methodological evolution but also a commitment to a meaningful and seamless integration of blockchain with the tangible economy.

Current Roles and Affiliations

Aymen currently holds the position of Strategic Director at SunContract. In this role, he has been a catalyst for groundbreaking projects, notably in peer-to-peer energy trading and the development of a NFT marketplace for tokenizing real-world solar panels. His efforts at SunContract have significantly impacted the global energy sector, positioning the company as a leader in sustainable and decentralized energy solutions.

Legacy and Future Prospects

Aymen Soufi’s legacy at SunContract is marked by innovative and transformative projects that align with the vision of integrating blockchain with the real world. Looking forward, SunContract’s expansion into the NFT marketplace and its commitment to sustainable, transparent energy practices are set to redefine the energy sector globally. Aymen’s leadership and strategic vision continue to guide SunContract’s expansion into new markets, cementing its role as a pioneering force in the evolving energy sector.

Social Media

Connect with Aymen Soufi on LinkedIn here and follow his updates on Twitter here.

Work Experience

SunContract
SunContract
Strategic Director
2022 - Present
YouRun LTD
YouRun LTD
Co-Founder
2019 - Present
Ekuity Capital
Ekuity Capital
Associate Investment Manager
2018 - 2019
Capital African Partners Bank
Capital African Partners Bank
Associate Director - Investment Banking & Advisory
2017 - 2018
AlphaMena
AlphaMena
Senior Equity Research Analyst
2014 - 2017

Education

SMU - South Mediterranean University (MSB- MedTech-LCI)
SMU - South Mediterranean University (MSB- MedTech-LCI)
Master's in Business Management, Finance
2012-2014
Institue des hautes Etudes Commerciales de Carthage
Institue des hautes Etudes Commerciales de Carthage
Bachelor Degree, Finance
2007 - 2011
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